
Alain Boey is the Deputy Chief Executive Officer at Citadel Group, where he leads people transformation, digital and AI-driven transformation, and organizational growth. He has extensive leadership and transformation experience across banking, insurance, media, and oil and gas. He was the Chief Transformation Officer at Bank Simpanan Nasional and Media Prima. He contributes to professional committees both locally and abroad and has been recognised with notable industry honours, including the Customer Experience Leadership Award and World CIO 200 – Malaysia.