About
Fidens Simanjuntak is a Tokyo-based Director of Data and Digital Product specializing in data monetization, digital transformation, and product growth across the wellness, fitness, and e-commerce sectors. Currently leading data and digital product teams at Fast Fitness Japan, he successfully scaled mobile app engagement to support over one million members and engineered a data-driven change management culture.
With technical and strategic expertise validated by an MIT Sloan certification in Data Monetization, Fidens has a proven track record of driving direct revenue. His notable achievements include single-handedly building a customer targeting system at Merck Group that generated 4 million JPY in sales and delivering a 10-point lift in product category growth with a 6x ROAS. An experienced leader and entrepreneur, he also co-founded PT. JMAX Indonesia and holds a Master of Engineering in Information Science from Osaka University.