About
Jeff Lim is a Strategy and Analytics leader specializing in the financial services and insurance sectors. Currently the Head of Strategy & Analytics at Sun Life Malaysia Assurance Berhad, he effectively bridges the gap between complex data capabilities and commercial execution to drive business transformation.
Jeff has a proven track record of scaling enterprise analytics functions from the ground up and implementing data-driven operating models to enhance organizational performance. His strategic leadership has delivered substantial commercial outcomes, most notably increasing Value of New Business (VNB) by over 50% and improving client persistency by nearly 30 percentage points. He holds a Master's degree in Statistics.