About
Sufyan Masood is a global AI and digital transformation executive with over two decades of leadership experience across Asia and the Middle East. He has deep expertise in shaping enterprise AI and data strategies and leading their execution through scalable operating models, innovative products, and commercialization initiatives. His work spans AI monetization, customer experience, network optimization, sales enablement, and Telco-to-TechCo transformation, consistently delivering measurable business value. Currently Group Head of AI and Applied Analytics at XLSMART, Sufyan has also held leadership roles at Vodafone Qatar and Telenor, where he built high-performing teams and transformed complex technology and data capabilities into sustainable business growth.